In June 2007, Steve Jobs changed the game by unveiling the iPhone and ever since then, the world has gone mobile. By 2014, the number of phones in the world had reportedly exceeded the number of humans – 7 billion. On average people reportedly check their phones every 12 minutes, and anyone with an entrepreneurial mind can see the opportunity to start a phenomenal app-based business. Many do but fail to make any impact.
Why? Because of a big problem currently plaguing the software development industry. In 2018 as many as 6,140 apps are released on the Google play store alone everyday, yet many these apps failed to make any impact. Amongst other reasons, one major reason why is because Entrepreneurs without a solid understanding of the software design cycle completely skip the design & prototyping phase and look for devs to build their ideas.
The problem here is that except you work with a brilliant unicorn developer, who has a solid understanding of design and development, you risk the problem of working with a developer who doesn’t understand design thinking. There’s a lot that goes into designing a great app that must be done even before a single line of code is written. Also, even when the devs are brilliant enough to do both, if you’ve made a mistake and want to change what you’ve done you will waste a lot of time and money to do this. This is why a lot of projects take a long time and a lot of money to get done, and still fail.
That is why Protofast exists. We create prototypes of apps & websites for innovative founders. This has been proven to be a cost-effective route to developing apps, as by prototyping first a founder doesn’t spend time and money developing an app that users don’t want. The founder can test the waters with the prototype and find out how receptive people are to their idea.
With a fraction of the cost of developing an app, you can test its usability with potential users and quickly spot flaws that would’ve taken more money and time to fix. This is a design thinking mindset employed by leading software development companies, to ensure that whatever is being built is tried and tested by the potential customers before it goes into development.
Protofast also has in-house specialist UX Consultants that have worked with leading software design companies and understand the right business model, understand behavioural science enough to design a journey that can nudge users achieving all your goals via your app. With a prototype It is also easier to pitch to investors, as they are more receptive to an idea when they can see what it looks like and understand how you intend to go about solving your problem by building a mobile application solution.
So, if you want to build an app that can get to market fast and truly solve the problems of users, you should prototype first with Protofast!
App prototypes delivered fast!
Founder, Product Consultant.